modified Show Vehicles at 2013 SEMA Show
5 8, 20 vehicles customized with existing Mopar parts and accessories, as well as concept products designed to elicit feedback, took the spotlight in the 15,300 square foot Mopar display at the Las Vegas Convention Center. Mopar modified vehicles from Chrysler, Jeep(R), Dodge, Ram, SRT, and FIAT brands were prominent at the premier aftermarket event.
“The SEMA season is our favorite time of the year,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer care brand. “Whether you want more power at the race track, more capability in the mud, or versatility cruising beaches, Mopar is the only authentic and quality tested answer.”
The following are select Mopar modified 2013 Chrysler Group SEMA display vehicles on exhi Swarovski Crystals bit at this year’s SEMA show:
Ram Sun ChaserWhen Ram isn’t hard at work, it’s back to the beach with the Ram Sun Chaser show truck.
Vibrance Orange Blast, with two tone Brilliant Black paint, color this Ram 1500 Quad Cab. A unique concept Mopar roof rack, dubbed the “surf rack,” and two adjustable support rails housed within the tracks of the truck’s bed accommodate a long surfboard. As an added bonus, hooks on the side of the rails can also carry up to four boards. To wash off salt water or seaweed, Ram Sun Chaser’s exclusive RamBox bed side storage features a concept water tank equipped with a hose and a portable shower head, forming a makeshift shower kit that may be clipped on to the rack for a quick rinse. A bed step enables easy access to gear.
Surfers or paddle boarders can take a seat when taking off gear or wa Swarovski Crystals xing their board with the concept “Flip Up” seat back tailgate, which converts into a bench by folding back towards the cab of the truck. New concept 17 x 8 inch beadlock wheels with color keyed rings, concept flares with exposed fasteners and modified black tubular side step rails fit the sand dune ready theme of the vehicle. Orange tow hooks, a satin badge and spray on bedliner are also added by Mopar.
Inside, Katzkin leather seats feature stitching accented to match the Vibrance Orange Blast paint, Swarovski Crystals as well as the dash, display bezels and door inserts. Sill guards and all weather mats also accent the interior.
The truck utilizes pickup box utility rails to securely transport oversize work equipment as well as “surf rack” style hoops to carry additional construction material or equipment. A unique split pullout bedliner slides out and morphs into a workbench and may be used to reach items located in the rear of the bed. The brawn of the Ram Dually is amplified with a Power Wagon hood and Case graphics on the body.
Additional Mopar accessories utilized in the build include heavy duty rear splash guards and power running boards. The interior color mirrors the exterior with orange accent Katzkin seat and door trim. Mopar all weather mats protect the floor.
Ram ProMasterUsing the ProMaster H2 (High Roof) as a starting point, the Ram ProMaster demonstrates its potential versatility as a mobile garage and a weekend race support vehicle.
The exterior pledges its allegiance to Team Mopar, with white body paint dressed up with unique Mopar graphics, including the Mopar Performance logo in grey and a Mopar Blue stripe. The ProMaster leads the way to the racetrack, pulling a Fiat 500 race car and trailer with the assistance of a Mopar hitch receiver and trailer tow wiring harness. Unique wheels transport the ProMaster, matching the paint and design of the race car wheels. Heavy duty splash guards at the front and rear protect the ProMaster, and a Mopar Design badge adds flair.
The spacious cargo compartment of the ProMaster carries critical elements needed to assist a racer during weekend battles at the strip or the circle track. PSE toolboxes, bins, spare tires and other vital race equipment fill the cargo area, which is customized with Mopar Blue accents to drive home the Mopar “rolling garage” interior theme. To brighten up the cargo compartment and hel Swarovski Crystals p locate equipment, cargo area lighting is utilized, and a rear cargo liner helps protect the bed from wear and tear. The ProMaster is also upgraded with a power inverter, WiFi and the Electronic Vehicle Tracking System (EVTS).